-NewsDesk (cbedit@imaws.org)
In a salute to more than half a century of coffee heritage, TATA Starbucks proudly reintroduces the beloved classic – the Anniversary Blend. This special blend marks 52 years of Starbucks’ presence in the coffee industry and looks ahead to a future filled with exceptional coffee experiences.
Originally introduced in 1996 to commemorate Starbucks’ 25th anniversary, the Anniversary Blend quickly captured the hearts of coffee enthusiasts as a seasonal favorite. This year, Starbucks presents a reimagined version, carefully aged for five years, underscoring the brand’s unwavering commitment to continually elevate the coffee experience for consumers across the country.
Distinguished by its bold flavors, full-bodied character, and unmistakable richness, the 2023 Anniversary Blend is a harmonious combination of ethically sourced coffee beans exclusively from Indonesia – a region that has been a source of inspiration for Starbucks since its inception in 1971. This unique blend draws from the coffee-growing regions of Sumatra, West Java, and Sulawesi, resulting in a remarkable cup of Starbucks’ boldest blend to date. Infused with spicy undertones, fragrant notes of smoked cedar, and allspice, complemented by subtle hints of black truffle and fresh tarragon, this dark-roasted masterpiece delivers an intense, earthy richness that defines exceptional coffee.
The packaging of the Anniversary Blend embodies the nurturing spirit of the iconic Starbucks siren, radiating a warm, welcoming, and confident vibe.
TATA Starbucks CEO, Sushant Dash, shared, “The Anniversary Blend pays homage to Starbucks’ rich coffee heritage. Crafted with the finest ethically sourced Indonesian coffee and aged to perfection for five years, this blend reflects our steadfast commitment to innovation, offering a timeless taste. As Starbucks celebrates its 52nd year, we take great pleasure in extending this extraordinary coffee experience to coffee aficionados nationwide. Coffee is no longer just a beverage; it’s an integral facet of our lives, a culture that binds us, and the Anniversary Blend is here to further enrich this very culture.”
For coffee enthusiasts, the limited-edition Starbucks® Anniversary Blend is available in 250-gram packaging. Alternatively, customers can savor the blend by selecting it as their espresso of choice in their favorite Starbucks beverages at stores across India or through various delivery platforms. Starbucks, in collaboration with TATA, currently operates 347 stores in India, spanning 47 cities, and is operated by the joint venture, TATA Starbucks Private Limited.
As Starbucks marks its 52nd year, the Anniversary Blend stands as a testament to the brand’s enduring commitment to quality and innovation, inviting coffee lovers to celebrate the past while embracing the future of coffee culture.
