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-KH News Desk (cbedit@imaws.org)
Clarks Collection has finally opened its doors to Rajasthan as it launches a boutique property, Clarks Collection Grand Sapphire in Ajmer. The latest property will offer a comforting place to everyone from travellers, and pilgrims to corporate clients. This luxury boutique will enhance the brand’s reputation across the country while entering Ajmer’s hospitality market as the city attracts both Muslim and Hindu devotees.
The boutique is situated with excellent connectivity with the city and consists of 28 beautiful rooms in different categories. Every room is carefully curated with modern facilities that will cater for all types of guests. Also, the poetry features a spacious banquet hall that can accommodate up to 150 guests making it the perfect spot for weddings or any corporate events.
Clarks recognised the changing preferences of the people of Ajmer. They also opened an in-house pub that will cater to emerging nightlife culture. Moreover, the boutique has an on-site rooftop restaurant that will enhance the culinary experience with authentic Rajasthani dishes, Continental and North Indian.
Prakash Bedi, Vice President of Clarks Collection stated, “Rajasthan has always been a key market for us, and Ajmer is a significant addition to our portfolio. Along with serving the religious tourism segment, we aim to appeal to younger travellers seeking nightlife and unique experiences. With personalized itineraries and investments in advanced technology, including AI-driven tools, we aim to elevate our guest engagement and expand our reach.”
It should be noted that the property has focused on community development and sustainability as a part of its commitment to tourism. Currently, they are aiming to get certifications from international quality bodies and implement a zero-plastic policy. The brand has used locally sourced materials in construction and hired local labourers thus contributing to the area’s economic growth.
The latest addition in Ajmer promotes Clarks Collection’s forward-thinking approach to infusing culture and sustainability and setting a benchmark in the hospitality industry.
