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With over 50 years of experience in creating innovative Japanese dishes, Azuma Foods has now introduced Future Fish – a new plant-based seafood under the Green Surf label. The new product range includes tuna, salmon and squid.
According to the Japanese food manufacturer, the objective is to offer alternatives made without animal ingredients, reduce the burden on marine resources from fishing and help consumers reduce their consumption of seafood. To replicate the authentic taste and texture of real fish. The Azuma Foods R and D team created new plant-based fish options that included konjac flour, salt, carob, and trehalose sugar.
Fish-free products are delivered chilled and sliced. Sashimi, marinated fish bowls, sushi, temak (fish filling), Hawaiian dishes like hot dogs and chicken pots or cooked as seasoned raw fish are all edible options that can be combined with them in recipes. Green Surf offers a sustainable solution to seafood by providing wholesome options like crab meat, vegetable plants, and various products such as crab cakes, prawns, or crab flakes for catering.
All Green Surf products are vegan certified by NPO Veggie Project Japan. They are certified as a pregnancy food by the Japan Maternity Food Association, making them an attractive choice for women during the birthing season, including pregnancy and breastfeeding.
“We aim to create a new era or next generation of seafood that does not use animal-derived ingredients,” says the company.
According to IMARC Group, a leading US market research firm, Japan’s vegan food market will grow by 11.2% between 2023 and 2028. Although still considered a niche market compared to European countries, growing awareness of health, wellness and sustainability issues is leading the way. The growth of the vegan food market in Japan. The consumption of a plant-based diet has several health benefits, including reducing the risk of chronic disease, weight loss, and slowing down the ageing process.
Retail and B2B seafood products, including kosher and vegan options that are gluten-free due to their blend of Japanese and international flavors, are sold by Azuma Foods in the United States, Canada, or China.
Green Surf reported that, “its next-generation products are for people trying to reduce their seafood consumption for various reasons, such as environmental concerns, supporting sustainable development goals, interest in diverse food options like Halal and vegan, or for health reasons.”
Azuma Foods shares that, “Of course, this product can be enjoyed by people of all ages and genders, even those who are not mentioned above!”
