-KH News Desk (cbedit@imaws.org)
Peckwater Brands, a startup in the food technology industry, has expanded its portfolio by purchasing meal delivery service Eatclever for an unknown sum.
Peckwater develops digital food trademarks, such as menus, that it licences to eateries and others that can make extra meals for delivery.
Delivery aggregators like Deliveroo and Just Eat offer its virtual brands. It only makes its brands available to existing restaurants and, in some circumstances, dark kitchens, sometimes known as delivery-only kitchens, and does not provide on-site eating.
Eatclever, situated in Hamburg, provides food delivery for online food retailers in the DACH region (Germany, Austria, and Switzerland). Peckwater will get a stronger presence in the countries of central Europe thanks to the acquisition.
The deal adds several food brands operated by Eatclever into Peckwater’s portfolio, including Taste & Soul, Chicos, and KoChi (Korean Fried Chicken).
Peckwater, a company with its headquarters in London, has been expanding its footprint in Europe over the past five months. In September 2022, it bought the Honest Food Company’s operations in Finland, Sweden, Hungary, and Czechia.
The purchases are a part of a European growth strategy that was put in place after a £15 million Series A investment round was completed in June 2022. The company has not released information about the particular conditions of the Eatclever agreement.
“In the past 12 months, we’ve greatly accelerated our international expansion, boosted by our Series A funding round last summer,” said Peckwater co-founder and CEO, Sam Martin.
“We’re now in seven new markets and working with hundreds of new clients – kitchen operators across Europe.”
Peckwater’s influence has already reached 12 countries across Europe, Asia, and North America thanks to the most recent areas of expansion.
When delivery was the only way for restaurants to reach customers during the epidemic, virtual eateries grew increasingly popular. Although the social distancing era is passed, it enabled a wave of food firms that solely deliver to save money on brick-and-mortar sites and workers.
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