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Biggies Burger, a fast-food chain based in Bengaluru, plans to expand its presence in tier II and III cities across India. The company, which currently has over 130 stores in 28 cities across 14 states, aims to increase its store count to 350 by the end of 2024, with a focus on tier II and III cities. Biggies Burger will introduce Bigg Café, a first-of-its-kind burger café, in its expansion strategy. The brand plans to open 50 Bigg Cafes this year, all in Bengaluru, and convert existing burger stores to the Bigg Café format soon. The company also aims to have at least 90% of its upcoming stores in Bigg Café format.
Biggies Burger has already identified several locations in tier II and III cities for its new outlets and is finalizing the details. The new outlets will offer Biggies Burger’s signature menu, including a range of grilled burgers, chicken wings, and beverages. Additionally, the company has introduced a franchise program to enable entrepreneurs to start their QSR chains with the company’s support and guidance. Biraja Rout, Founder of Biggies Burger, is a techie turned solopreneur, and the franchise program aims to create more foodpreneurs in the country, regardless of their background and experience running QSR businesses.
Biggies Burger aims to meet the growing demand for global quick-service restaurant (QSR) food options with an Indian touch in tier II and III cities. The company’s expansion plans come as the QSR industry in India is witnessing significant growth, driven by changing consumer lifestyles and growing demand for convenience and value-based dining options. Industry reports suggest that the QSR market in India is expected to grow at a compound annual growth rate (CAGR) of 22% between 2020 and 2025, with tier II and III cities accounting for a significant share of this growth.