A deal has been signed between Dangayach Group, based in Jaisalmer, Rajasthan, and ITC Hotels, recently, for the acquisition of a property under the Storii brand . A 119-key property called Storii by ITC Hotels, Jaisalmer is situated on the Jodhpur–Jasalmers road, towards the east of the city. The resort will have a restaurant, bar and approximately 7,000 square meters of party and meeting space.
Anil Chadha, Chief Executive, ITC Hotels, reported, “This project is a tremendous leap permitting a quick entry into a high-visibility and popular leisure market with our cherished brand Storii. We are already present with over 800 keys across our various brands in Rajasthan. These include hotels in Jaipur, Jodhpur, Khimsar, Jaisalmer, and Udaipur. Storii Jaisalmer will enable us to offer yet another unique destination experience in the Rajasthan desert circuit.”
Rajasthan’s Jaisalmer is a major tourist attraction and can be found in many of its desert areas. The city offers a perfect blend of art, architecture, hospitality, nature and food. Jaisalmer is known for its unusual desert safaris, camel rides, cultural shows and adventure activities.
Visitors are often amazed by the yellow sandstone that illuminates the city during sunset. The architecture of the resort’s Yellow Fort is inspired by the landscape of the area. The luxurious interior and elegant decoration create an atmosphere befitting the cultural significance of the city and bring out the essence of the Storii brand.
Harimohan Dangayach, Chairman and Founder, and Atul Dangayach, Managing Director of Dangayach Group, shares that , “We are delighted to sign Storii for our latest resort project in Jaisalmer. The resort’s placement in a strong leisure market aligns well with the unique positioning of the brand Storii, supplemented by the operational strength of ITC Hotels. We embark on this new relationship with ITC Hotels with much hope for growth in the future.”
The boutique properties at Storii are carefully selected to meet the ever-changing needs of global travelers. Consisting of intimately large properties in the premium segment, Storii by ITC Hotels can be found in both expected and unexpected destinations: breathtaking locations or destinations steeped in history, pristine golden beaches or adventure-filled jungles, tranquil scenic valleys or deserts. with folklore.
Every visit carries a different meaning and these exceptional stays ensure that the brand’s narrative is as strong as it gets.
