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ITC Foods’ Sunfeast Supermilk has partnered with Chennai Super Kings (CSK) as the Official Strong Biscuit partner of the IPL team. As part of the association, fans are encouraged to do a “Strong Whistle” by eating a Strong Milk biscuit while supporting their favorite team. The partnership brings together two popular brands in Tamil Nadu, Superkings and Supermilk, which have had a successful launch recently.
The Chief Operating Officer of Biscuits & Cakes Cluster, Foods Division, ITC, Ali Harris Shere, expressed excitement about partnering with Chennai Super Kings, stating that the association is perfect for bringing together two strong brands to provide a wholesome experience to consumers. The “Strongaa whistle podu” campaign aims to celebrate the fandom of Chennai Super Kings. Sunfeast Supermilk plans to undertake various activities during the season to generate excitement for both fans and consumers. The company hopes to garner strong support for the team through this association.
Kasi Viswanathan, CEO of Chennai Super Kings Cricket Limited, welcomed Sunfeast Supermilk as the Official Strong Biscuit partner, expressing enthusiasm for the brand’s values and its commitment to providing fans with a great snacking experience.
This partnership between Sunfeast Supermilk and Chennai Super Kings is a perfect match for providing fans with a strong snacking experience while supporting their favorite team. The campaign is expected to generate excitement and engage fans in the upcoming IPL season.