In a strategic move to solidify its position in the ice cream market, Ferrero’s Wells Enterprises has unveiled plans to expand its manufacturing facility located in Dunkirk, New York. This ambitious expansion initiative is set to create over 200 new jobs while underscoring the company’s enduring commitment to the category.
The Dunkirk facility stands at the forefront of Wells Enterprises’ expansive growth strategy, serving as a linchpin for the national production of renowned ice cream brands such as Blue Bunny, Halo Top, Bomb Pop, and Blue Ribbon Classics, according to a statement released by Ferrero. The forthcoming expansion is projected to more than double the facility’s current production capacity, effectively catalyzing the company’s ambitious plans for expansion in the novelty and packaged ice cream segments.
Mark Meyer, Chief Operating Officer of Wells Enterprises, affirmed the significance of this development, citing the team’s consistent exceptional performance over recent months. “The planned expansion of the Dunkirk facility follows our team’s continued strong performance over the last several months,” Meyer stated. “That, coupled with the continued growth plan for our brands and the category overall makes expanding our Dunkirk facility the right choice for Wells.”
Construction for the expanded facility is anticipated to commence in the upcoming fall season, with expectations of the establishment becoming fully operational by late 2025. The expansion not only reflects Wells Enterprises’ ambition for growth but also echoes the rising demand for its ice cream offerings.
Ferrero, renowned in the United States for iconic products such as Nutella spread, Ferrero Rochers, and Tic Tacs, has significantly broadened its footprint across the U.S. market through strategic mergers and acquisitions. Notably, the company’s acquisition spree includes the noteworthy $2.8 billion purchase of Nestlé’s U.S. chocolate business in 2018, which infused more than 20 American candy brands into Ferrero’s portfolio, including household names like Butterfinger, Baby Ruth, SweeTarts, and Nerds.
The confectionery and snacks conglomerate continued its expansion trajectory with the acquisition of Kellogg’s cookies and fruit snacks business for $1.3 billion in the subsequent year. This transaction facilitated Ferrero’s foray into the cookies segment, incorporating well-recognized brands like Keebler and Famous Amos. The company further diversified its offerings in the market by venturing into the ice cream sector last year through the acquisition of Wells Enterprises.
This anticipated expansion of the New York-based ice cream plant represents the latest in a series of growth-oriented announcements by Ferrero following its recent U.S. acquisitions. In 2022, the company disclosed plans to establish its inaugural U.S. chocolate processing plant within an existing facility in Illinois, earmarked to produce ingredients for candies such as Crunch, 100Grand, and Raisinets.
As Ferrero remains steadfast in its mission to expand and innovate across various segments of the American confectionery landscape, the Dunkirk facility’s expansion serves as a clear testament to the company’s unwavering commitment to delivering quality products and fostering economic growth.