Akankshya Mukherjee (intern@imaws.org)
Delhi, 24 November 2022:
Food agribusiness startup Fresh From Farm has raised 3.2 Cr in a seed round led by Inflection Point Ventures. Fresh From Farm is a demand and data-driven aggregation ecosystem that detects trends in retail demand and buys exact quantities from farmers. Fresh From Farm grows, acquires, and distributes fresh produce through an online and physical omnichannel presence with a clear branding strategy. The funds raised will help the company build its team, inventory management, capital expenditures, R&D, and branding.
Fresh From Farm founder Rohit Nagdewani is a city builder and home cook who started his hydroponics business in 2018. Fresh From Farm, which sells products under its own brand Happy Froot, transforms the dynamics of fruit and vegetable production through targeted, data-driven, predictive analytics to reduce food waste and improve nutrition for all Aiming to be To reduce waste at the retail level, the company assesses demand and supply patterns and works to adjust them.
Vinay Bansal, Founder and CEO of Inflection Point Ventures, said: Meanwhile, farmers and retailers grapple with the challenges of their supply chains, resulting in millions of tons of perishable goods being wasted each year. I liked Fresh From Farm’s approach to using technology to solve challenges that directly impact his three key stakeholders in the fruit and vegetable ecosystem. Their technology and platform with predictive quality made us invest in the company. ”
The total size of the fruit and vegetable market over the next 15 years is US$500 billion. Fresh From Farm has access to over 1,000 sales touchpoints to grow 30x his size in the next 12-15 months. The company can save US$14-16 billion annually on fruits and vegetables. Delhi/NCR alone consumed NCR 22,000 worth of fruits and vegetables NCR in the most efficient manner in 2021. Rohit Nagdewani, Founder and CEO of Fresh Form Farm, said: This has allowed us to reduce waste from the industry standard of 20-22% to 2-3%. Our goal is to reach a Curacy rate of 95 in the next 18 months. ”
India is the world’s second-largest producer, producing about 300 million tons (MT) of fruits and vegetables each year, 40% of which is due to supply and demand imbalances, long distribution chains and inadequate It is lost due to infrastructure investment. The market is large and unorganized, with fruit and vegetable sales exceeding $12 billion. Fresh From Farm focuses primarily on its B2B commerce, using predictive analytics and onsite customer insights to reduce waste, eliminate middlemen, and simplify the supply chain of demand-based is trying to disrupt this field with its aggregation platform. Help shoppers source fresh, high-quality fruit delivered to their doorsteps through a curation process, increasing revenue by 13%. Fresh from Farm, in the financial year, he recorded 22 lakhs worth INR 78 and is working to improve trading margins in fruits and vegetables. They have a large market and vast reach to optimize the capabilities of technology-enabled output supply chains.
Fresh From Farm uses a unique AI-based approach to analyze and create supply and demand to build India’s first fruit and vegetable-focused branding game.
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