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Taco Bell has enlisted Indian cricket player and youth icon Hardik Pandya as its first-ever brand ambassador in India. As part of his first campaign with the brand, Pandya will promote Taco Bell’s partnership with Microsoft Xbox for a month-long giveaway. To boost participation in the contest and ensure active engagement, the brand will launch multiple digital activations throughout the month featuring Pandya. The collaboration between Taco Bell and Microsoft Xbox will run from April 3, 2023, to April 30, 2023. Taco Bell fans and gaming enthusiasts can place orders at Taco Bell via dine-in, delivery app, or aggregators and stand a chance to win the Xbox Series S and a 12-month game pass.
The brand has launched a digital film to kick off the campaign with Pandya, showcasing the collaboration for its audiences. Taco Bell India has over 130 stores and is adding a new store every 100 hours. Gaurav Burman, Director, of Burman Hospitality, Taco Bell’s Master Franchise Partner in India, said, “Our success has been a result of our focus on delivering our customers the most innovative food at the most affordable prices.”
The Taco Bell app and website will provide the participants with explicit terms and conditions. The brand will give away 28 Xbox Series S gaming consoles and a 12-month game pass to the lucky winners for this installment of the collaboration. Pandya shared, “I’m excited to partner with a super cool brand like Taco Bell as their first brand ambassador in India. I’m a big foodie, and I feast on their tacos whenever I can. I’m sure the consumers will enjoy the innovative experience Taco Bell offers in this campaign.”