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MyFroyoLand, a premium self-serve frozen yogurt chain with over 20 stores in India, Malaysia, and the UK, has launched its Metaverse store, MyFroyoLand World, at Interality. Interality is a Metaverse as service platform that assists brands in launching their virtual worlds, allowing users to connect, shop, and play. MyFroyoLand World is a virtual experience available 24/7 to customers and visitors, offering a wide range of attractions and games intended to increase in-person store visits and boost fandom, and sales.
The MyFroyoLand Metaverse store is also integrated with Interality’s rewards and loyalty program, which employs blockchain-powered collectible rewards to encourage customers to visit the brand’s physical stores and share their experiences on social media. The MyFroyoLand World includes a park, MyFroyoLand Store, a flywheel with a variety of exciting flavors and toppings, a maze with a “Free-to-claim” collectible reward, and a “Build your own Froyo” section consistent with the brand’s signature style.
Avinash Dowlwani, the Founder of MyFroyoLand, shared that the company is excited to explore this new way of connecting with its MyFroyoLand fans and to grow that community. MyFroyoLand World is an excellent example of how brands can leverage the Metaverse to create immersive, engaging experiences that drive real-world engagement and loyalty.
Visitors can easily join along with their friends and explore the world with just an Interality web link through a desktop, smartphone or VR headset. One of the standout attractions at MyFroyoLand’s Metaverse store is the maze, which provides an entertaining challenge for visitors and offers a free collectible reward that unlocks a range of special perks and exclusive offers to the brand.
Once logged in, visitors can explore the world, complete the maze, and claim their Collectible Reward just like the Starbucks Odyssey Program, which is an engage-to-earn blockchain-based rewards program created by Starbucks. The MyFroyoLand collectible enables any participant to unlock access to a coupon code within the world, redeemable at a nearby MyFroyoLand physical store. This adds an extra layer of excitement and engagement, particularly going from online activities to offline perks, and drives an uptick in in-person store visits and sales.