La Marquise International To Distribute ‘Baker & Baker’ In UAE

The England-based company, which provides bread goods to seven nations, stated that it intends to further develop in the Middle East in the upcoming 18 months through distributor deals.

-Nandini Bansal | cbedit@imaws.org

Baker & Baker, a provider of bread goods with headquarters in Wirral, has agreed to have La Marquise International serve as its distributor throughout the United Arab Emirates (UAE).

They provide a wide selection of branded and own-label bakery goods of the highest quality to serve the needs of clients and customers in marketplaces throughout Europe.

Bromborough-based Baker & Baker announced its debut in the Middle East last year with the opening of an office there and the hiring of a committed sales staff.

The establishment of a consumer base throughout the nation has begun with this collaboration. Through its network of distributors, Baker & Baker also provides goods to Saudi Arabia and Israel in the Middle East.

La Marquise International is a reputable food service distributor in the HORECA sector that works with many different food and beverage producers and brands in the area. It sells a variety of complimentary goods, and the partnership with Baker & Baker will improve its product selection throughout the nation. The American Sweet Bakery line from Baker & Baker’s main portfolio, which includes donuts and muffins, will initially be introduced in the UAE. In “due time,” other product lines are anticipated to be released.

Following the selection of its distributor for the UAE, Baker & Baker will concentrate on utilizing its connections to major QSR chains in the EU to supply its outlets in the UAE. For the UAE market, Baker & Baker will also look into prospective retail distribution partners. During the next 18 months, it will also focus on additional Middle Eastern market expansion via certain retail and food service distributors in those regions.

“This agreement represents the latest stage of our international growth plans, which have delivered aggressive growth during the first six months of 2022.“We already possess strong growth and product recognition throughout Europe, and there is significant untapped potential for premium bakery products within key Middle East markets,” said Ryan Perera, international sales director at Baker & Baker.

“We’re excited to share our range of fresh bakery products with consumers in the UAE, and we believe La Marquise International is the perfect partner for us, given their track record with similar food manufacturers,”