-NewsDesk(cbedit@imaws.org)
In a remarkable milestone for the coffee industry, Costa Coffee, a well-known brand under the Coca-Cola umbrella in India’s commercial beverage sector, has proudly announced the grand inauguration of its 150th store. This momentous event took place in Rajouri Garden, New Delhi, signifying Costa Coffee’s growing presence in the country.
Costa Coffee made its entry into the Indian market in 2005, with the launch of its very first café in the heart of the capital, Connaught Place, New Delhi. This marked the commencement of the brand’s captivating journey in India, offering a range of coffee experiences to a discerning and evolving clientele. Over the past year, Costa Coffee, in collaboration with Devyani International, embarked on a substantial expansion initiative across India. This effort resulted in the introduction of approximately 60 new stores, reflecting the brand’s commitment to reaching more coffee enthusiasts across the nation.
Costa Coffee’s ongoing mission is to establish a presence in the top 8-10 cities in India, with a particular focus on specialized locations such as airports, highways, and healthcare facilities. This strategic approach aims to bring artisanal coffee experiences to a diverse and widespread audience.
India’s coffee sector has been experiencing a fascinating transformation, with a notable shift towards specialty coffee and premium offerings. This transformation is predominantly driven by urban millennials who have turned coffee shops into vibrant social hubs. This shift is especially noteworthy in a nation traditionally associated with a rich tea culture. The 150th Costa Coffee store in Rajouri Garden exemplifies the brand’s dedication to offering artisanal coffee crafted from locally sourced ingredients, catering to the evolving tastes and preferences of Indian coffee connoisseurs.
Vinay Nair, General Manager, India & Emerging Markets, Costa Coffee, expressed, “India is a key market for us globally, and we are proud to commemorate the opening of our 150th store. This milestone truly highlights the overwhelming love and support we have received from coffee enthusiasts across India. Our aim is to extend our presence to every corner of the nation, and we remain committed to achieving this vision through our continuous expansion efforts, ensuring remarkable coffee experiences for all.”
Costa Coffee’s diverse menu showcases a selection of distinctive coffee creations, including popular choices like the Flat White, Classic Corto, Café Caramela, and more, all meticulously prepared using locally sourced coffee beans.
BEST WISHES FROM
