-NewsDesk(cbedit@imaws.org)
Slurrp Farm, a renowned brand specializing in healthy kids’ food, and proudly backed by Bollywood actor Anushka Sharma, has unveiled a new addition to its product lineup – healthy Instant Noodles enriched with nutrient and fiber-rich millets (Jowar) and whole grains. This innovative offering aims to introduce children to wholesome nutrition through one of their all-time favorite snacks.
Instant noodles have become a staple in the quick and convenient snack category, enjoyed by people of all ages. However, many available variants are laden with ultra-processed maida and preservatives. In contrast, Slurrp Farm’s Instant Noodles stand out by being air-dried rather than fried, ensuring a healthier alternative for young consumers.
These wholesome Instant Noodles are available in two kid-friendly flavors – Yummy Masala and Mild Masala – and can be purchased for just Rs 35 (57g) at grocery stores nationwide, leading e-commerce platforms such as Amazon, and directly through the brand’s website, www.slurrpfarm.com.
Anushka Sharma, who not only invests in Wholsum Foods (Slurrp Farm) but also serves as its Brand Ambassador, expressed her enthusiasm for the product, saying, “By offering these nutritious, millet-based Instant Noodles, Slurrp Farm is bringing a healthier twist to a beloved childhood classic. It’s all about making wholesome choices accessible and enjoyable for both kids and parents. This nutritious option is something I am happy to be a part of, and it reflects our commitment to promoting better choices for families.”
Meghana Narayan and Shauravi Malik, Co-Founders of Wholsum Foods – the parent company of Slurrp Farm, emphasized their dedication to offering healthier alternatives for children. They stated, “We’ve always believed in introducing healthy foods and supergrains to kids through the things they love to eat, and we are excited to launch Slurrp Farm’s new Instant Noodles introducing a nutritious, and delicious, millet-based option in this hugely popular category. Our new Instant Noodles bring health-conscious Indian parents a zero junk, nutrient, and fiber-rich version of one of kids’ most loved tiffin, and snack time, foods. While instant noodles are often fried, Slurrp Farm’s are air-dried. Made with Jowar (Millet) and whole grains, they are free of maida and preservatives.”
With this nutritious and convenient offering, Slurrp Farm aims to revolutionize the way children and parents perceive traditional instant noodles by prioritizing health and taste simultaneously.
