-B Swaminathan | IMAWS (cbedit@imaws.org)
In an initiative to get closer to the potential target buyers and the B2B market, leading brand Veeba had recently participated in the SIAL exhibition show conducted in New Delhi. The expo, organized mainly to foster the relationship between the sellers, buyers, industry culinary associations, and the importers and exporters had visitors across India. There were also stalls from companies representing various parts of the country.
Veeba displayed some of the flagship products like Tandoori Mayonnaise, Chipotle Dressing, White Cheese dressing, Flavoured Mayonnaise Chessy spread & dips, Chef choice, and professional mayonnaise including other products Pasta pizza sauce, Garlic chilly spread, snack dressing sauce, Bene Tibi, Gtavies and Cake premixes.
Jaspal Singh Johar, Chief Sales Officer of the company, who was leading the stall, speaking on their participation said, “Veeba has taken the lead & direction in introducing the maximum innovative products. At SIAL we had come out with a range of new products. SIAL provide us a unique platform for showing and directly connecting with the new and existing clients, it helps to understand their need and design the product accordingly.”
Speaking on the changing trends in the customer pattern, he added innovation is key buzz for the changing trends, we have to always update our self which helps to introduce the design the new products as per the market demand/concepts ahead positive. The responsibility of Veeba as a market leader is to set the trend.
