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Mumbai-based bakery and pastry chain Monginis has partnered with nStore Technologies, a digital platform that operates across ONDC (Open Network for Digital Commerce) communities. Through this collaboration, Monginis stores can offer promotions, create offers, and fulfill orders at a hyperlocal level, utilizing their omnichannel presence. The platform will also enable the franchisee partners of Monginis to become discoverable on the ONDC network. The nStore platform offers the ability to present catalogs at a hyperlocal level, allowing customers to order online through a QR code without downloading an application. As ONDC gains momentum, Monginis will be able to increase the size of its sales and marketing channels.
According to Ayyappan Swamy, national head of marketing and franchise operations at Monginis, the partnership will leverage the nStore platform, which offers a simple way to engage with communities. The platform also recognizes each store as a fulfillment unit, essential for success, particularly with perishable products that require freshness while delivering.
Pradeep Sampath, CEO of nStore, emphasized the simplicity of the nLincs platform and the power of the ONDC network, which offers numerous possibilities for brands and stores to connect with consumers at a hyperlocal level at lower costs. nStore Technologies is an integrated digital platform based on SaaS (Software as a Service) and targeted towards the unorganized retail sector in India. The company uses a community commerce model consisting of three communities: micro-communities, multilateral communities (ONDC), and moving communities.
Monginis is a multinational pastry and bakery chain founded by Hussein Khorakiwala in 1956, which adopted the franchise business model in 1971. It now has over 1,000 outlets. The partnership with nStore Technologies will enable Monginis to expand its omnichannel capabilities, enhance its sales and marketing channels, and connect with customers on a hyperlocal level.
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