-KH News Desk
Paytronix, a provider of SaaS Customer Experience Management (CXM) solutions for restaurants and convenience stores have recently announced that Pamela Robertson has been named Chief Marketing Officer (CMO). In her new role, Robertson will extend the Paytronix brand, experience and solutions to the marketplace, with the goal to increase customer awareness and operational success.
As CMO of Paytronix Robertson will lead strategy and tactics across the full spectrum of performance marketing, including content, campaigns, brand, events, product marketing, PR, social media, paid search and more, to lead brand and revenue. You will closely align marketing with sales to continually refine people, segments, targeting, messaging and nurturing strategies to help promote and deliver quality solutions to users.
“Paytronix welcomes Pamela Robertson to its executive team at a time when marketing is integral to the success of our brand. Pamela has demonstrated overall excellence as a CMO of a software company, as well as specific domain knowledge of the food service and retail industries. We look forward to having you on board here at Paytronix” said Andrew Robbins, CEO of Paytronix.
“The Paytronix brand is ready to move to the next level. A comprehensive solutions platform tailored to this new world of digital guest engagement. I look forward to shaping the way Paytronix tells its story and markets its offerings” said Pamela Robertson, Chief Marketing Officer of Paytronix Systems, Inc.
Robertson comes to Paytronix from Boston-based CrunchTime! Information Systems Inc. where as VP/Head of Marketing, she has built a solid cross-functional marketing, program and process team. Before going to CrunchTime! Robertson was senior vice president of global B2B marketing at TransUnion, where she led various marketing functions around the world. Previously, she led brand and content teams at Experian Marketing Services, which designed and delivered compelling thought leadership for various hospitality and consumer brands. She earned a B.S. in broadcast journalism from Boston University.
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