Pizza Hut has teamed up with Yeastie Boys, a Los Angeles-based bagel food truck concept, to launch an exclusive Big New Yorker Pizza Bagel.
First, this unusual product will be available at the Yeastie Boys food trucks in New York City and Los Angeles.
The reveal will take place during Rolling Loud in Los Angeles from March 15th to 17th. The Big New Yorker Pizza Bagel will be offered at the NYC truck from March 22 to 23 and in Los Angeles from March 22 to 24 after making its premiere at Rolling Loud in Los Angeles.
Rachel Antalek, chief food innovation officer at Pizza Hut shares that, “We’re thrilled to partner with Yeastie Boys to introduce the Pizza Bagel, giving our Big New Yorker pizza an even bigger New York twist. We are always looking for innovative ways to surprise our customers, and this collaboration perfectly embodies our commitment to bold flavors and culinary creativity. The Big New Yorker Pizza Bagel is a bold celebration of New York’s culinary spirit, and we can’t wait for pizza and bagel lovers alike to experience this new item.”
The Big New Yorker Pizza Bagel will be available at each truck location for free while supplies last, with a maximum of one per client. Furthermore, specific Pizza Bagels will include a scratch-off that contains tickets for Pizza Hut gift cards worth up to $25 or exclusive Yeastie Boys x Pizza Hut swag products.
Pizza Hut has over 19,000 restaurants in over 100 cities across the world.