KH News Desk
Pulp Culture, the acclaimed better-for-you bev-alc (Beverage that operates with alcohol) innovator, today announces an expansion of its category-defining line-up with the release of “BUILD,” the world’s first protein-boosted hard juice.
A super beverage developed with leading alternative protein player The EVERY Co. is the first release in the new hyper-functional Pulp Culture+ line, now nationally available online while supplies last, with brick-and-mortar retail roll-out to follow.
BUILD by Pulp Culture+ represents a breakthrough in functional beverages: a protein-boosted, Full Spectrum alcoholic beverage that tastes good. The out or ordinary partnership behind this world’s-first beverage celebrates the union of the time-honored art of fermentation with a next-gen spin: while Pulp Culture uses spontaneous fermentation to brew better alcoholic beverages, EVERY is fermenting real animal proteins without animals, leveraging flavor science and technology to make protein consumption more fun, accessible, and delicious–with lower impact.
“BOOSTED JUICE BUILD is something that I’ve wished existed for years: highly bioavailable, nature-equivalent and quality animal protein—without the animal—in a wild-fermented, naturally alcoholic, zero-sugar probiotic beverage with botanical adaptogens,” said Brendan Brazier, former Ironman triathlete and Pulp Culture co-founder. “We know people, especially fitness enthusiasts, want the positive outcomes of a better beverage that naturally contains alcohol—and it’s finally here.”
Until now, protein addition was beyond reach for Pulp Culture, which previously struggled to identify a protein that possessed the solubility, texture, and neutral taste profile suitable for the brand’s premium live-culture beverages. EVERY Protein’s superior performance among leading soluble proteins finally unlocked this super beverage from Pulp Culture, which required zero masking agents, sugar, or other unnecessary additives to create its first-to-market, protein-boosted hard juice.
In addition to its novel protein boost thanks to animal-free EVERY Protein, BUILD includes Pulp Culture’s unique combination of functional superfoods, super fruits, super mushrooms, and probiotics to deliver a premium functional beverage experience tailor-made for active lifestyles. Cordyceps are the powerhouse functional mushrooms in the beverage, and ashwagandha, pineapple, coconut, and vanilla round out the ingredients. BUILD contains zero sugar and zero cholesterol, and more than 6 billion CFUs of naturally occurring probiotics.
“The EVERY Co. has helped us unlock the potential of protein addition in our fermented hard juice–something that previously seemed unthinkable with existing soluble proteins on the market,” noted Mark McTavish, co-founder of Pulp Culture. “Combining the best of both of our worlds laid the foundation for a beverage that initially seemed impossible to make–yet here it is, thanks to the transformational quality of animal-free EVERY Protein, and our own signature wild ferments–now made more awesome still thanks to this boost from the drink tech space.”