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MK Agrotech Group’s edible oil brand, Sunpure, has announced the launch of its first e-commerce website, providing easy access to a wide range of products. Currently, Mysle offers online shopping and home delivery services. Parent company MK Agrotech plans to expand Sunpure’s online services to all markets in Karnataka in 2023.
This is the first time in the history of the Indian edible oil and food industry that businesses have been able to purchase their products directly from the comfort of their own homes. Another unique selling point for this e-commerce initiative, according to the company, is the guaranteed delivery of fresh, “made with love” products within three hours of his online purchase. . Special ‘Product Combo Offer’, available only when purchased on Sunpure’s new e-commerce site, includes Sunpure Sunflower Oil, Sunpure Filtered Peanut Oil, Sunpure Rice Bran Health, Sunpure Palm Pure (Imported Refined Palm Olein Oil), Sunpure Zucker (refined in a sulfur-free process), Sunpure Swaad (whole grain atta made with Swiss technology).
Gokaran Singh, General Manager of Sales and Operations at MK Agrotech, said: In keeping with changing times and evolving consumer needs, Sunpure’s e-commerce platform is a pioneering effort to deepen customer engagement and continue the brand’s legacy of combining technology and heritage. The future looks exciting! ”
The brand is characterized by being India’s only chemical-free processed and physically refined oil using an improved and patented technology. It does not contain harmful preservatives such as tertiary butyl hydroquinone (TBHQ) commonly used in food and is fortified with vitamins A, D and E.
Last year, the brand appointed actor and philanthropist Sonu Sood as a brand ambassador. His marketing campaigns have consistently affirmed his core values of purity, trust, diligence and integrity. According to the company, it currently has a presence in key markets across India, including Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra and Kerala.
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