-KH News Desk (cbedit@imaws.org)
The well-known FMCG company Pansari Group has declared plans to increase its market share in western and southern India. The business intends to swiftly expand geographically in both regions of India while also diversifying its product line. The expansion ambitions cover the entire western and southern markets as well as mid-market and upper-scale marketplaces.
With a rising graph signifying sales and revenue that surpass their previous record, the brand has made growth. With a daily capacity of 720 metric tonnes and more than 315 SKUs, the group runs a massive chain of distributors and merchants that covers the whole country of India. Exports account for 21% of the group’s revenue, while the remaining 71% comes from local sources.
Shammi Agarwal, Director, Pansari Group, said, “we are delighted to announce our business expansion in the western and southern Indian market that will help us in increasing our market potential to a new level as the industry has shown tremendous potential in recent years. Also, we recently attended the expos held in Gandhinagar and Hyderabad to engage our potential consumers in Southern and Western India in person.”
“Presently, The Company’s priorities are to diversify its product line and geographically expand into western and southern India. By 2025, the FMCG market in India might reach a value of Rs 15.62 billion and we are all set to provide the best of the products to our customers while encashing on this opportunity. Keeping in mind how important location-based services are to the retail sector, we have planned to open facilities in Gujarat and Mumbai. We aim to spread our network to every corner of India and provide our customers with high-quality products in every region,” he further added.
The Director of Pansari Group also explained how the FMCG industry is expected to experience increased competition due to the enormous growth and development potential in the e-commerce sector, where physical and digital retail tactics will be crucial. To date, the Pansari Group has steadily expanded and witnessed a profound transformation, particularly the adoption of online commerce in the FMCG market.
The Pansari Group is prepared to launch operations in Mumbai as part of its intentions to expand its business while concentrating on different geographical areas and building a supply-chain network for retail operations across India. The brand’s exports have increased by approximately 200 percent, and it is now shipping to more than 60 nations.
