-KH News Desk
Following its previous partnership announcement with ICC, Curefoods, India’s top provider of cloud kitchens, has announced collaborations for its brands EatFit and CakeZone with several consumer-facing multimedia platforms like Shark Tank, Big Boss, and FIFA Digital.
With the help of these alliances, Curefoods hopes to launch several advertising campaigns that deeply integrate the content of the partner brands and build on the content representation to engage consumers and effectively communicate the brand’s commitment to healthy and nourishing eating to a wider audience.
Due to these collaborations, EatFit will serve as Season 2’s online food partner for Shark Tank. Following the revelation that Nora Fatehi would serve as CakeZone’s brand ambassador, the company has teamed with Big Boss, Big Boss Buzz, and FIFA Digital. Through these alliances, the companies will also receive sponsorship and branding rights on television, over-the-top (OTT) platforms, and other ad channels, which will be used for a variety of commercial films and advertising efforts.
Gokul Kandhi, chief business officer, Curefoods said, “The consumer-facing content shows like Shark Tank, Big Boss, and FIFA Digital provide a huge opportunity for the Curefoods brands EatFit and CakeZone to engage with consumers and tell them about the brand offerings in a detailed manner. We are keen to leverage this opportunity to reach out to entrepreneurs and consumers in the food ecosystem, to show the world the immense opportunity that the food industry has, and the positive change that it can bring in today’s world with the impact that food creates on us.”
This campaign will inspire fellow food entrepreneurs and appeal to customers alike by highlighting the advantages of consuming the appropriate foods. The emphasis on in-depth content integrations will provide an overall understanding of the goals EatFit and CakeZone from the house of Curefoods have, as well as their product offerings in a creative way. Nora Fatehi, Varun Dhawan, Mithila Palkar, and Devdutt Padikal will serve as Curefoods brand ambassadors in the ad campaign.