Press Release (cbedit@imaws.org)
In a significant boost to alternative food-based health and food tech startups, Bhookha Haathi Hospitality Private Limited (Bhookha Haathi), announced fund-raising of an undisclosed amount of equity capital from Zera Ventures LLP – an Indian subsidiary of a USA-based Venture Fund.
Investment banker Intellectual Investments & Financial Services Pvt. Ltd. was instrumental in this deal that valued the B2B2C nutraceutical-tech startup Bhookha Haathi at over USD 1.8 million.
Abhimanyu Rishi, Co-Founder, Bhookha Haathi, said, “We are proud and privileged that the first-of-its-kind alternative foods-based health and food-tech startup Bhookha Haathi has attracted funds from marquee American investors at such an early stage of its evolution. The brand will utilise the funds raised from the US venture fund towards CAPEX, business expansion and new product launch. We plan to raise another round of funding in the next few months to scale up its offerings across the country and internationally. Our vision for 2030 is to disrupt the nutraceutical industry by introducing The Price Pack Architecture (PPA) for masses at an affordable cost.”
Kusum Bhandari, Co-Founder, Bhookha Haathi, said, “The deal is testimony to Bhookha Haathi’s expertise and vision to redefine the billion-dollar nutraceutical industry in India by creating products and packaging solutions for masses. The PPA of Bhookha Haathi’s alternative health foods has been developed with wholesome and natural ingredients, helping consumers eschew nutrient-less mass products for a healthier lifestyle. We are India’s first AI-powered food-tech platform with various proprietary products and solutions under the nutraceutical umbrella having 10 trademarks and 4 patents.”
Operational since 2017, Bhookha Haathi is India’s alternative foods and health-based nutraceutical-tech company. It focuses on nutraceutical products for a healthy diet. Its product range includes 100% Natural Dry-Fruit & Nut based Refreshers, Caffeine-Free Chickpea Coffee and Infused Raw & Wild Honey for the masses wanting to have premium products at affordable costs. Bhookha Haathi Replace takes its consumers one step closer to a healthier diet by offering them nutritious, wholesome and tasty choices as an alternative to the nutrient-deficient ingredients in their daily diet.
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