-KH News Desk (cbdigital@imaws.org)

Haldiram’s, a household name in India, has launched an exciting campaign titled “Haldiram’s Pack Kiya Kya?” The campaign aims to cater to the emotional connection that Indian consumers have with Haldiram’s by encouraging them to bring their favorite Ready-to-Eat (RTE) food packs while traveling, ensuring a taste of home on the go.

Divya Batra, Head of Marketing at Haldiram’s, expressed the brand’s understanding of the deep bond that Indians share with Haldiram’s on various occasions. The campaign aims to ensure that consumers never miss out on the remarkable flavors offered by Haldiram’s, even when they are away from home.

As part of the campaign, Haldiram’s is committed to providing a diverse selection of nutritious RTE food choices. This includes beloved curries like Dal Makhani, delightful combinations such as Rajma & Rice, and convenient instant cups like Poha and Upma, among many others.

Customers can obtain these RTE food packs through offline packing services at their nearest GT/MT stores in Delhi NCR, online orders via popular E-commerce platforms like Bigbasket, Zepto, and Blinkit, or by directly purchasing from nearby Haldiram outlets. With these convenient options, Haldiram’s ensures that travelers can savor the familiar taste of home wherever they go.

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