KH News Desk
Kellogg’s is launching its Eggo Nog Appalachian Sippin Cream, a cream liqueur alcohol that is developed with Tennessee-based Sugarlands Distilling Co. The CPG giant said it can be paired with Eggo waffles to enhance the taste of the popular breakfast product.
The drink contains cinnamon and nutmeg flavour notes, the company said, and has a 20% alcohol by volume. It was inspired by Sugarlands Distilling’s Appalachian Sippin’ Cream, which is typically poured into coffee or whiskey. The beverage will be available in select retail stores ahead of the holidays, Kellogg said. Kellogg is pitching the drink as something parents can turn to during the hectic holiday season and relax.
“We created Eggo Nog to give parents a delicious way to indulge in some well-deserved ‘evening me time’,” said Joe Beauprez, Eggo’s marketing director. “Eggo Nog is sure to help parents L’Eggo during one of the busiest times of the year.”
It’s not Kellogg’s first experience into the alcohol arena. In 2019, it partnered with Salford Brewery in England to create IPAs using upcycled cereal from its portfolio, including Rice Krispies and Cocoa Krispies (known as Coco Pops in the U.K.)
More food and beverage CPGs have entered the alcohol space through some of their classic offerings. Like PepsiCo’s Frito-Lay debuted Lay’s Potato Vodka earlier this year, made with the same potatoes it uses to develop its chips. And last year Mondelēz International tapped Barefoot Wine to craft a red wine blend that includes the cookies and creme flavors of its Oreo Thins. Kellogg’s also has managed to make a prominent entry to the same.