-KH News Desk (cbedit@imaws.org)
The lactose-free butter sector has garnered substantial attention in recent times due to the increasing number of consumers seeking dairy products suitable for individuals with lactose intolerance. Lactose intolerance is a prevalent condition wherein the body struggles to fully digest lactose, a natural sugar present in milk and dairy items. This condition can lead to discomfort, bloating, and other digestive issues for those affected. Consequently, there is a rising demand for lactose-free alternatives, including butter, to meet the dietary requirements of individuals with lactose intolerance.
The increasing awareness of lactose intolerance, coupled with diagnoses from healthcare professionals, is driving a significant surge in the demand for lactose-free butter. Consumers actively seek products with labels indicating lactose-free or reduced lactose content, and lactose-free butter has emerged as a desirable option for individuals who wish to savor the rich and creamy taste of butter without experiencing discomfort.
There is a growing consciousness among consumers regarding the ingredients in their food, leading to a preference for products made from natural, wholesome ingredients. Lactose-free butter, crafted from cream but devoid of lactose, serves as an attractive choice for those adhering to plant-based or vegan lifestyles, providing a butter alternative aligned with their dietary preferences.
Key Insights from Market Analysis
The global demand for lactose-free butter is anticipated to experience rapid growth, with a projected Compound Annual Growth Rate (CAGR) of 9% from 2023 to 2033.
Currently, North America and Europe stand as dominant markets for lactose-free butter, primarily fueled by the elevated prevalence of lactose intolerance in these regions.
Asia Pacific is emerging as a promising market for lactose-free butter suppliers, driven by increasing awareness of lactose-free dairy products and evolving dietary habits among consumers in the region.
There is a rising demand for spreadable lactose-free butter, attributed to its unique quality of maintaining a softer consistency at lower temperatures.
According to a Fact.MR analyst, advancements in product formulations, particularly in terms of texture and taste, are contributing to the heightened demand for lactose-free butter.
Important Trends in the Lactose-free Butter Market
The prevalence of lactose intolerance, more common among young adults and teenagers, is estimated at 65% globally, with varying severity across ethnic groups. Notably high in East Asian societies and certain ethnicities, this condition has spurred growth opportunities in the lactose-free butter market. Europe and North America have seen a surge in lactose-free product sales, driven by self-diagnosed lactose intolerance. The Asia Pacific region is also witnessing increased consumer health concerns and self-diagnosis efforts, contributing to rising demand. Technological advancements have enhanced lactose-free dairy products, offering health benefits like low sugar and gluten-free options. Innovations such as lactose-free milk and yoghurt with probiotics, like Danone’s Activia, contribute to digestive health. Dairy manufacturers leverage this trend by creating diverse lactose-free options enriched with proteins, vitamins, and fibers. Globally, consumers are increasingly opting for healthier lactose-free choices, such as lactose-free cheese and Omega-3 milk by brands like Fairlife LLC under The Coca-Cola Company.
Competitive Landscape
Leading suppliers of lactose-free butter are strategically emphasizing regional expansion to capture a broader consumer base. The increasing demand for lactose-free butter, especially among individuals with lactose intolerance, creates opportunities for product development in regions with strong demand and for expanding market presence in areas where supply is currently limited.
Packaging holds significant importance in the lactose-free butter market, prompting many manufacturers to adopt convenient and sustainable packaging solutions to attract environmentally-conscious consumers. Additionally, major market players are directing efforts towards optimizing their supply chain systems and expanding regionally to enhance profitability.
In a noteworthy development, Challenge Dairy Foods, headquartered in Dublin, introduced lactose-free butter in December 2021, featuring avocado oil. This premium lactose-free butter incorporates omega fatty acids and high-quality ingredients such as fresh butter, sea salt, and pure avocado oil.
Key Companies Profiled: Agropur Dairy Cooperative, Challenge Dairy, Parmalat S.p.A, Uelzena Ingredients, CAPSA Food, Valio Ltd., Butterfields Butter LLC, Miyoko’s Creamery, Molkerei Biedermann AG, The Kraft Heinz Company, The Hain Celestial Group, Cargill Inc., Corbion Inc., Kerry Group PLC, Ingredion Incorporated, Chr Hasen A/S, Dupont, Kellogg Company, General Mills Inc.
These insights are based on a report on Lactose-free Butter Market by Fact.MR.