Kitchen Herald
  • Home
  • News
    • Bakery and Cafes
    • Dairy
    • Food Safety
    • Food and Beverage Manufacturers
    • Food Distributors
    • Restaurants
  • Events
  • Views
    • Contribution
    • Interviews
  • Technology
    • Billing and POS
    • Cloud Kitchen
    • Kitchen Automation
  • Associations
  • Job Vacancies
No Result
View All Result
  • Home
  • News
    • Bakery and Cafes
    • Dairy
    • Food Safety
    • Food and Beverage Manufacturers
    • Food Distributors
    • Restaurants
  • Events
  • Views
    • Contribution
    • Interviews
  • Technology
    • Billing and POS
    • Cloud Kitchen
    • Kitchen Automation
  • Associations
  • Job Vacancies
No Result
View All Result
Kitchen Herald
No Result
View All Result
Home Homepage list

Milky Mist Unveils New Dairy Unit; Launches Ready-To-Eat Products

admin by admin
August 31, 2021
132 1
A A
1

Ayshwarialakshmi Prem/ Vishal SS (cbedit@imaws.org)

In a recent development, Milky Mist, one of the leading players in the dairy segment in South India, has announced its entry into the ready-to-eat and daily consumption segment. For the past 25 years, paneer has acquired a big space as an essential ingredient in every South Indian kitchen and Milky Mist plays a key role in that.

According to Mr. T Sathish Kumar, Founder and Managing Director at Milky Mist, “In hindsight, the idea to venture into the daily food section was a bit risky with the risk-reward proposition not clear. However, we studied and analyzed the market and found that a lot of middle-class people, particularly the employed ones, are increasingly adapting to the WFH concept in light of the pandemic. They were increasingly on the lookout for healthy snacks in RTC/RTE/RTD categories. At the end of the day, our hunch proved to be correct and this foray was a rather successful one for Milky Mist.”

According to him, either it is a pandemic or not, at Milky Mist, they are of the view that they should up the ante always. Moreover, Milky Mist is in the Dairy FMCG category which, to some extent, is Teflon coated from the vagaries of the market. More and more people are making their homes a workplace now and are experimenting with healthy food snacks. We thought of making use of the current consumer behavior in our marketing strategy.

When asked about the other challenges the company would face when promoting and launching daily need products, he replied “’There may be some teething troubles for Milky Mist when it comes to promoting and launching daily need products. We need to make people realize that Milky Mist now has a comprehensive product portfolio covering all categories. By that time, Milky Mist would have built a loyal consumer base for the new set of daily food products”.

Milky Mist has been toying with the idea to enter into the RTC/RTE category which is growing at a rapid clip with consumers trying to spend quality time with their families and also fulfill their responsibilities towards their official duties by doing WFH during the pandemic. “We zeroed in on Asal Foods as they enjoyed a ready market with good acceptance from the customers. We thoroughly looked into their quality aspects and found out that they will gel seamlessly with Milky Mist USP of quality products at an affordable price range. Again, the strategy is going to be simple – spread awareness effectively amongst consumers that ‘ASAL’ is now part of Milky Mist although it may take quite some time for the content to sink in amongst the consumers. “replied Mr. Sathish

The biggest challenge Irrespective of a pandemic situation or a normal one, there are certain basic difficulties when you are launching a product. With the right mix of target audience/ brand positioning, these difficulties can present themselves as opportunities. Digital marketing coupled with out-of-the-box thinking to respond to any situation that the market may present with minimum lead time. Further, we are fortifying our distribution channels to meet the increasing customer requirement for our products. Digital marketing has helped Milky Mist to retain and ferociously safeguard its pole position in the market. said, Mr. Sathish.

Foundation of the Milky Mist Dairy Unit – 2 in Perundurai

Milky Mist is having plans to open up parlors across all major cities. Also expanding our product categories from frozen range, ready to cook products to breakfast to the dinner table. We are planning a couple of more RTE snacks and right now they are being tried and tested for various parameters. We hope to introduce the same in the market in the foreseeable future. Milky Mist is having a new plan of putting up a new category of RTE products like Paneer Tikka, Paneer Crunchy, and more which will be launched in the future. Entire South India, more precisely TN, Karnataka, and Kerala are the main geographical points since Milky Mist is a fairly established brand name in the South with top-of-the-mind recall. As part of the expansion, Milky Mist has expanded their Dairy Unit -2. The unit, located at Perundurai, Tamil Nadu witnessed its foundation on August 26 2021.

Also Read: MilkyMist Strengthens Retail Presence In Kochi


BEST WISHES FROM

AXN Infotech wishes Milky Mist for all their successful ventures. (https://axninfotech.in/) – Are you a food product company looking for the best digitizing solution?  AXN Infotech We are the *One and Only Master Tally Assessment Partner in Tamil Nadu* food product companies. For more details call +91 96773 99377 or axninfotech@gmail.com

Tags: axnFMCGinfotechMilkyMist
Share61Share11Send

Related Posts

Dindigul Thalappakatti Opens a New Store in Kochi to Increase Their Footprint in Kerala
Food and Beverage Manufacturers

Dindigul Thalappakatti Opens a New Store in Kochi to Increase Their Footprint in Kerala

June 23, 2025
1.9k
Coffee Island Launches a New Cafe in Gurugram to Target Premium Locations
Bakery and Cafes

Coffee Island Launches a New Cafe in Gurugram to Target Premium Locations

June 23, 2025
1.9k
Executive Chef Bhushan Sawant has been promoted at The Ritz-Carlton Pune.
Associations

Executive Chef Bhushan Sawant has been promoted at The Ritz-Carlton Pune.

June 23, 2025
1.9k
Saurav Goyal is named Head of Delivery Organization by Swiggy, which reorganizes its leadership.
Appointments

Saurav Goyal is named Head of Delivery Organization by Swiggy, which reorganizes its leadership.

June 20, 2025
1.9k
The top frozen yogurt brand from France makes its debut in India.
Bakery and Cafes

The top frozen yogurt brand from France makes its debut in India.

June 20, 2025
1.9k
At the Hyatt Regency Chennai, Rizwaan Qureshi has been named MasterChef of Indian Cuisine.
Appointments

At the Hyatt Regency Chennai, Rizwaan Qureshi has been named MasterChef of Indian Cuisine.

June 20, 2025
1.9k

Kitchen Herald

Kitchen Herald is a leading B2B digital media for the Indian Chefs, hoteliers, food handlers community and for global culinary community. We track the global food sector and provide our readers with latest news, job vacancies interviews, and updates. Reaching out majorly to Hoteliers, Chefs, Bakery owners, Food manufacturers, Procurement managers, distributors, import, and export companies and more, we are the most prefered food portal for HoReCA segment.

Quick links

  • News
  • Technology
  • Associations
  • Job Vacancies
  • Bakery and Cafes
  • Dairy
  • Food and Beverage Manufacturers
  • Food Distributors
  • Food Safety
  • Billing and POS
  • Kitchen Automation

Site Navigation

  • Home
  • Advertisement
  • Contact Us
  • Privacy & Policy

© 2025 Indo Media Analysis Wording Services. All Rights Reserved. Design & Developed by Trioticz

No Result
View All Result
  • Home
  • News
    • Bakery and Cafes
    • Dairy
    • Food Safety
    • Food and Beverage Manufacturers
    • Food Distributors
    • Restaurants
  • Events
  • Views
    • Contribution
    • Interviews
  • Technology
    • Billing and POS
    • Cloud Kitchen
    • Kitchen Automation
  • Associations
  • Job Vacancies

© 2025 Indo Media Analysis Wording Services. All Rights Reserved. Design & Developed by Trioticz

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?