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Maggi, in partnership with OneRare, is set to launch its first-ever Non-Fungible Tokens (NFTs) in the OneRare Foodverse. The NFTs will include recipes made with Maggi Noodles, Maggi Masala-ae-Magic, and Maggi Hot & Sweet, which can be used in the virtual world of Foodverse. The move comes as cooking in India undergoes a digital transformation and more people are engaging in cooking regardless of their skill and expertise. The NFTs aim to bring an immersive cooking experience to people, designed to bring alive the pleasure that people derive from the process of cooking without any physical cooking involved.
According to Rajat Jain, Head of Foods Business at Nestlé India, Maggi has always been at the forefront of innovation and has been an ally to the Indian homemaker for over 40 years. He added that the NFT launch is a game-changer for the F&B industry and sets new standards for customer engagement, paving the way for others to follow suit.
Supreet Raju, Co-Founder of OneRare, expressed excitement about partnering with an iconic brand like Maggi and the potential of blockchain technology in transforming the F&B industry. In response, Maggi stated that the brand has always acknowledged the powerful role of community and emotions associated with their product. As blockchain technology continues to evolve, Maggi plans to come up with more innovative ways to interact with its audience and discover the joy of Maggi products.
The launch of Maggi NFTs in the OneRare Food verse is an innovative move that highlights the potential of blockchain technology in transforming the F&B industry. It offers an immersive cooking experience to people and sets new standards for customer engagement in the industry.