–B Swaminathan (publisherchefbharath@gmail.com)
Chennai: This Diwali, Preethi Kitchen Appliances is determined to make the festive season even more joyous with an industry-disrupting launch and a bouquet of consumer offers. The category leader and pioneer in product innovations, has reinforced its commitment to the consumers with the launch of the Preethi Zodiac 2.0 Mixer-Grinder.
The product is a futuristic upgrade of their best-seller, Preethi Zodiac Mixer-Grinder. Powered by Enrich+ Precision Grinding Menus that are programmed to have Calculated Rotation Control, the Mixer-Grinder delivers consistency and addresses the growing need for a healthier diet by enhancing the bioavailability of nutrients in daily food for better absorption.
Speaking on the occasion, S. Subramanian, Managing Director, Preethi Kitchen Appliances said, “Health and wellness is cutting across all sectors as health-conscious millennial are now taking on a more active role in managing their health – adopting a healthier diet, using organic products or exploring healthier cooking methods. Being industry forerunner, in the food preparation segment, we continuously invest to address consumer needs in their journey towards a healthy lifestyle. The Preethi Zodiac 2.0 Mixer-Grinder is our tech-driven solution to the health-conscious consumer. We believe that this ground-breaking technology will help us consolidate our leadership position and steer the Kitchen Appliances industry towards a new direction.”
The Preethi Zodiac 2.0 is accompanied by the Master Chef + Jar which performs seven functions – Atta Kneading, Chopping, Thin Slicing, Thick Slicing, Grating, Meat Mincing, and Citrus Juicing. The product also has the unique 3-In-1 Insta Fresh Juicer Jar – a single jar that performs three kinds of juicing functions – Centrifugal juicing, Super Extraction and Blending.
While launching the new Mixer-Grinder, Swetha Sagar G, General Manager, Marketing, said “The launch of Preethi Zodiac 2.0 is a result of overwhelming consumer response to the Preethi Zodiac Mixer-Grinder, inarguably one of our most successful launches. This product is backed with two years of intensive research and continuous consumer interactions by an expert team of chefs, nutritionists, and engineers. The Preethi Perfect Formula deciphers the everyday food to plot the perfect combination of grinding time, speed, duration and torque for each recipe to extract the best nutrition, texture, and taste. It ensures that the ingredients are optimally processed – neither over-processed nor under-processed. This enhances the bioavailability of nutrients and essential oils in the food and also releases better aromatic flavours. We at Preethi continuously strive to delight our consumers by improving their lives and this is how we have stayed the preferred brand for over a decade.”
