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Home News Food and Beverage Manufacturers

Taco Bell Collaborates with Californian Brand TRUFF, Introduces Flavorful “Truff Nachos Fries”

Akankshya by Akankshya
October 12, 2022
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Taco Bell Collaborates with Californian Brand TRUFF, Introduces Flavorful “Truff Nachos Fries”

KH News Desk 

Nacho Fries return to Taco Bell menus nationwide for a limited time starting October 13. Taco Bell and fellow southern California brand TRUFF have partnered once again to bring a flavorful combination to consumers everywhere. To help fans keep track of this very-limited time hot commodity, Taco Bell is introducing a new digital tracking system, the TRUFF Tracker, to ensure fans won’t miss out on TRUFF.

The innovators at both brands have created an exclusive and unique take on TRUFF’s Hotter Hot Sauce, available only at Taco Bell. The sauce features TRUFF’s ultra-unique blend of real black truffles and red chili peppers with added creaminess to compliment the cheesiness of Taco Bell’s menu.

The Loaded TRUFF Nacho Fries feature TRUFF atop a generous bed of boldly seasoned fries, topped with grilled marinated steak, shredded cheddar cheese, fresh diced tomatoes, warm nacho cheese sauce and reduced-fat sour cream.

“When we tested Loaded TRUFF Nacho Fries in California last year, we heard from fans all over the country about how bummed they were that they didn’t get a taste,” said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer.

“The TRUFF team is truly changing the sauce game and we’re thrilled to partner with them to bring our Nacho Fries to the next level in spice and innovation. Even though it’s not for long, we can’t wait for fans of both brands to try them, and we’re thrilled to bring our bold yet luxurious flavor experiment to everyone.”

Taco Bell encourages fans to check out the TRUFF Tracker on the Taco Bell app, a new feature that tracks the supply status of TRUFF at their local Taco Bell restaurants. A first-of-its-kind digital innovation for Taco Bell, the TRUFF Tracker will help heat-seekers everywhere get a taste of iconic flavor before they miss out.

Tags: californiaFood and BeverageNachos Fries BeverageQSRtaco bellTruff
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