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Taco Bell introduces the Naked Veggie Taco, to complement the famous Naked Chicken Taco to offer a delicious and nutritious choice for customers in India.
Taco Bell, the popular Mexican-inspired restaurant chain, is making waves by introducing its latest addition to the menu, the Naked Veggie Taco. This innovative plant-based protein option aims to complement the already beloved Naked Chicken Taco, giving customers even more choices to tantalize their taste buds.
To celebrate this exciting launch, Taco Bell is launching a digital campaign encouraging customers to #GetNaked and explore the family of Naked taco offerings. Gaurav Burman, Director of Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, expressed his delight in presenting the Naked Veggie Taco as a delicious and nutritious vegetarian alternative that stands on par with the popularity of the Naked Chicken Taco.
What sets the Naked Veggie Taco apart is its shell, which is entirely crafted from plant-based protein. The crispy fried shell is composed of peas, corn, and wholesome soya, coated with a delightful blend of spices. It is then layered with nacho cheese sauce and filled with fresh lettuce and the signature Mexican Pico de Gallo—a tangy mix of tomatoes and onions. To enhance the flavor experience, a two-cheese blend is added, creating a truly irresistible combination.
Customers can enjoy the Naked Veggie Taco along with Unlimited Pepsi at any Taco Bell restaurant across India, all for an affordable price of INR 199. Taco Bell India aims to empower its customers to make healthier choices by encouraging them to substitute traditional options like boxed pizza and fried chicken with the uniquely delicious Naked Veggie and Naked Chicken tacos, respectively.
To further ignite excitement, Taco Bell has released a captivating digital film across its social media platforms. This film showcases the mouthwatering creations, providing viewers with a sneak peek of both the Naked Veggie and Naked Chicken tacos, leaving them craving for more.
Burman Hospitality took on the role of Taco Bell’s master franchisee in India in 2019, with ambitious plans to establish a nationwide presence by opening over 600 outlets by 2029. With their commitment to innovation and providing customers with exceptional dining experiences, Taco Bell and its franchise partner are set to revolutionize the quick-service restaurant scene in India.