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Tata Consumer Products (TCP), a leading consumer goods company home to iconic brands like Tata Tea, Tetley, and Tata Salt under the Tata Group, has ventures into the Ready to Drink Cold Coffee market by introducing Tata Coffee Gold- Cold Brew. This new beverage offers a refreshing and authentic coffee experience with its carefully crafted cold water brewing process and high-quality ingredients.
Tata Coffee Gold is available in three delightful flavors: Classic, Mocha, and Hazelnut, catering to diverse tastes. The company’s Managing Director of NourishCo Beverages Limited, Mr. Vikram Grover expresses, “Our aim with Tata Coffee Gold- Cold Brew Ready-to-Drink Coffee is to provide an unparalleled coffee experience to our discerning customers. With Tata Coffee Gold- Cold Brew, we are offering a product that delivers a rich, rounded taste without any bitterness, while still providing a cold brewed coffee hit.”
The meticulous preparation of Tata Coffee Gold involves steeping the beverage for over 12 hours, resulting in a bold, smooth, and luxurious flavor profile. Notably, it stands out by maintaining a low sugar content, appealing to health-conscious individuals while still ensuring a delightful taste.
To make it convenient for consumers, Tata Coffee Gold- Cold Brew Ready-to-Drink Coffee will be readily available at select retail outlets nationwide. Priced at Rs. 125 per bottle, it eliminates the need for additional preparation, providing a hassle-free way to enjoy a premium cold brew coffee experience.