Kitchen Herald
  • Home
  • News
    • Bakery and Cafes
    • Dairy
    • Food Safety
    • Food and Beverage Manufacturers
    • Food Distributors
    • Restaurants
  • Views
    • Contribution
    • Interviews
  • Technology
    • Billing and POS
    • Cloud Kitchen
    • Kitchen Automation
  • Associations
  • Job Vacancies
No Result
View All Result
  • Home
  • News
    • Bakery and Cafes
    • Dairy
    • Food Safety
    • Food and Beverage Manufacturers
    • Food Distributors
    • Restaurants
  • Views
    • Contribution
    • Interviews
  • Technology
    • Billing and POS
    • Cloud Kitchen
    • Kitchen Automation
  • Associations
  • Job Vacancies
No Result
View All Result
Kitchen Herald
No Result
View All Result
Home News Bakery and Cafes

Swiss brand Nescafe To Extend Its Business In India.

Nescafe intends to expand its operations in India as it is regarded as the fastest growing coffee market.

Bobby by Bobby
June 5, 2023
A A
0
Swiss brand Nescafe To Extend Its Business In India.

-KH News Desk (cbdigital@imaws.org)

With the emergence of brand-new cafes in metro cities and the semi urban cities adapting the coffee culture, presently India is one of the exponentially growing coffee markets on the globe.Consequently, Nescafe decides to expand its roots in India.  India is regarded as the tea dominated country in the beverage market,yet it proves to be a significant market for coffee, due to its exponentially high population and an elevating coffee culture.

Philip Navrattil, the head of coffee strategic business unit is currently on a visit in India as a part of business tour to elevate the coffee business in the country. At the Nestle India Headquarters in Gurugram he said,“India is one of the fastest growing markets for Nescafe and offers a huge opportunity for penetration-led growth, both through in-home and out-of-home consumption”

The Swiss brand, Nestlé believes that India is one of the quickest growing markets for Nescafe.Despite the domination and popularity of tea, Nescafe has been able to carve out a position for itself due to its attractive prize points starting from 2rs sachets.Nestle’s coffee is sourced locally from the Indian farmers.

The company plans to use India as the prime factory to expand its Global coffee business.With the household penetration accelerating in India, Nescafe has already reached 46 million households in the country.It sells a varied range of retailed Nescafe products in India including the Nescafe classic, Gold and Sunrise blends.

“We believe Nescafe is perfectly positioned to introduce the world to coffee. We are more accessible in terms of price per cup. It is also high quality. We also produce all types and different types of coffee, which is important because consumption is getting more sophisticated”-Navrattil.

The company will continue to focus on core product sales and it does not currently have plans launch the premium portfolio of pods and coffee machines. As per Navrattilit is also looking forward to launching coffee concentrate and single origin coffee.

Tags: #expansion#indiaCoffeeFranchise expansionIndian marketInstant coffeemetro citiesnescafe
Share61Share11Send

Related Posts

Taiwanese Based “Taste At Ease” Launches High-Fiber, Low-Calorie Konjac Noodles
Home Slider

Taiwanese Based “Taste At Ease” Launches High-Fiber, Low-Calorie Konjac Noodles

September 16, 2023
1.9k
Sweet Symphonies : A roundup of India’s unique sweet shops
Home Slider

Sweet Symphonies : A roundup of India’s unique sweet shops

September 15, 2023
1.9k
Sagamore Spirit Expands Portfolio with Debut of Rye Distillate-Based Amaro
Food and Beverage Manufacturers

Sagamore Spirit Expands Portfolio with Debut of Rye Distillate-Based Amaro

September 15, 2023
1.9k
Bacardi Solidifies Premium Mezcal Position with Acquisition of Ilegal Mezcal
Food and Beverage Manufacturers

Bacardi Solidifies Premium Mezcal Position with Acquisition of Ilegal Mezcal

September 15, 2023
1.9k
Kraft Heinz Introduces 360Crisp Technology for Microwave Convenience
Food and Beverage Manufacturers

Kraft Heinz Introduces 360Crisp Technology for Microwave Convenience

September 15, 2023
1.9k
Barista Coffee Celebrates Growth with 9 New Stores, Aims for 500 Outlets in Next 2 Years
Food and Beverage Manufacturers

Barista Coffee Celebrates Growth with 9 New Stores, Aims for 500 Outlets in Next 2 Years

September 14, 2023
1.9k

Kitchen Herald

Kitchen Herald is a leading B2B digital media for the Indian Chefs, hoteliers, food handlers community and for global culinary community. We track the global food sector and provide our readers with latest news, job vacancies interviews, and updates. Reaching out majorly to Hoteliers, Chefs, Bakery owners, Food manufacturers, Procurement managers, distributors, import, and export companies and more, we are the most prefered food portal for HoReCA segment.

Quick links

  • News
  • Technology
  • Associations
  • Job Vacancies
  • Bakery and Cafes
  • Dairy
  • Food and Beverage Manufacturers
  • Food Distributors
  • Food Safety
  • Billing and POS
  • Kitchen Automation

Site Navigation

  • Home
  • Advertisement
  • Contact Us
  • Privacy & Policy

© 2022 Indo Media Analysis Wording Services.

No Result
View All Result
  • Home
  • News
    • Bakery and Cafes
    • Dairy
    • Food Safety
    • Food and Beverage Manufacturers
    • Food Distributors
    • Restaurants
  • Views
    • Contribution
    • Interviews
  • Technology
    • Billing and POS
    • Cloud Kitchen
    • Kitchen Automation
  • Associations
  • Job Vacancies

© 2022 Indo Media Analysis Wording Services.

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?