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Leading Condiments & Sauce company Veeba Food Services has recently elevated Jaspal Singh Johar, to Chief Sales Officer and Director of Distribution Large packs and B2B. Before his promotion, Jaspal was heading the HoReCA segments. He is most notable for successfully launching new organizations in diverse sectors such as FMCG and Pharma and helping them emerge as brand leaders.
Jaspal Singh Johar is a dynamic and astute professional with over 41 years of functional expertise in sales and marketing with core competency in Institutional sales. He is a keen planner, strategist, and implementer with demonstrated abilities to accelerate revenue growth. He has invested in the development of team and created leaders who engaged their heads and hearts to achieve the highest growth. Jaspal also has rich experience in setting up a robust distribution network. He possesses excellent communication and interpersonal skills, helped build relationships across and beyond Organization. He is an erudite professional who climbed the career ladder to the top management level by out-of-the-box thinking.
During his professional career, he has been associated with various notable achievements includes :
-Built the brand and brought the company to the leadership position in the foodservice
-Grabbed market share of products from established MNC giants and consequently emerge as a serious market player
He is most notable for successfully launching new organizations in diverse sectors such as FMCG and Pharma and helping them emerge as brand leaders. Before joining Veeba as Vice-President of Sales (HoReCA) segment, Jaspal had worked with companies Cremica Food industries, Mrs Bector’s Food Specialities, and Tata pharmaceuticals. He had been working in Cremica as a General Manager from 2009 -2015 and took the company to new heights. An alumnus of Kurukshetra University with a Bachelors degree and a Masters in Management degree from the Sikkim Manipal University, Jaspal has an extensive network and goodwill of the stakeholders in the food sector.