O’Be Cocktails, a ready-to-drink alcoholic beverage brand, which offers crafted premium flavoured cocktails, has recently launched its fourth cocktail – O’Be Sauve Gin & Tonic. The cocktail is made of crafted Gin of Rose, Juniper Berries and other botanicals with a hint of cucumber and tonic water. The cocktail is currently available in Goa and Bengaluru and will soon be expanding to other states.
With 8 per cent alcohol content available in 330 ml bottles, the O’Be Sauve Gin & Tonic comes with low sugar tonic water and a fresh rose aroma with the flavour of the cocktail. Low sugar and premium gin are what make O’Be ready to drink G&T super unique. The cocktail, having gone through up to 100 iterations, has been created with top-shelf gin spirit and ingredients by a specialised team of mixologists and bartenders.
Commenting on the launch, Nitesh Prakash, Founder, O’Be Cocktails said, “Ready-to-drink Cocktails are a hassle-free drinking experience that customers are interested in and with convenience being the most important factor, Gin & Tonic is becoming a highly fashionable cocktail in India. Seeing the market sentiments in the cocktail industry formulating an upward trajectory because of the growing demand, we are thrilled to launch our fourth product, initially, in Goa and Bengaluru. With this launch, we are looking to lead the growth of the G&T cocktail in the market.”
“We have received a phenomenal market response and increase in sales towards O’ Be cocktails Mojito, Cosmopolitan, and LIIT from the consumers. The continued growth encourages us to push further and innovate more cocktails for the consumers. We are extremely confident about the new flavour and we forecast to sell 1 million G&T cocktails in FY 22-23,” he further added
With the global trend toward ready-to-drink beverages increasing, O’Be cocktails were introduced to provide Indian consumers with a convenient cocktail- experience. These cocktails are created in India at a facility in South Goa and the company is focused on developing a premium, sustainable, and fun-loving cocktail brand in the future years, as well as national and international expansion plans for a wide selection of ready-to-drink premium cocktails, to become an international cocktail brand. Currently, the brand is available in Bengaluru, Goa, and Hyderabad and offers Cosmopolitan, Long Island Iced Tea (LIIT), and Mojito. The brand had raised INR 3.5 crore in an angel round led by First Cheque, Letsventure, Ola’s Bhavish Aggarwal and Ankit Bhati, Tracxn founder Abhishek Goyal, and Sprout Investments.
Founded in 2019 by an Engineer – Nitesh Prakash, IIT Bombay Alumnus, O’Be Cocktail is a Bengaluru-based RTD (ready-to-drink) premium cocktail startup. In Sept 2020, with current market and expansion plans, the brand has plans to invest INR 100 crore in the next three years and to be one of the leading players in the cocktail RTD industry.
